Post by ruhaimaromana22 on Nov 3, 2024 5:42:39 GMT
We know you've tried all kinds of things, but you haven't tried this technique to get more sales. One of the steps we have to follow to make persuasive texts is to understand the hierarchy of the information you want to convey.
How you organize the information in the social media marketing service story will determine the final result you are looking for, which is to convert, yes, we are referring to selling.
In order to do this and get the results we are hoping for, you have to know the 4 P's strategy and once you know it and use it, you should always use it in any commercial text.
It is called 4 Ps because in English it is Promise, Paint, Proof and Push.
1-Promise
2-Scenario.
3-Social proof.
4-Call to action.
1- When we mention the first P “Promise”:
We are referring to the value proposition offered by the product or service you want to offer your client.
2- In the case of the second P “Paint or Scenario”:
We focus on targeting the pain point, that is, establishing a scenario where your client feels identified with what you write and you get their attention.
3-With the third p “Social proof”:
It is through statistics and verifiable data that your promise is reaffirmed; you can use testimonials with irrefutable proof from people similar to your client.
4-When we talk about the fourth p “Push or Call to Action”:
We refer to the fact that with our words we must get the client to carry out the action we need.
Remember that for this strategy to be successful you must know your client (buyer persona) very well to know what needs that client has and how you can help them. Otherwise, how are you going to get your client to purchase your services and products if you don't know who you're talking to?
At our agency Axiomacero we create Advertising, Digital Marketing, Social Media and SEO Positioning strategies with clear objectives and measurable results. We have not one but many other techniques to achieve more sales, contact our services.
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How you organize the information in the social media marketing service story will determine the final result you are looking for, which is to convert, yes, we are referring to selling.
In order to do this and get the results we are hoping for, you have to know the 4 P's strategy and once you know it and use it, you should always use it in any commercial text.
It is called 4 Ps because in English it is Promise, Paint, Proof and Push.
1-Promise
2-Scenario.
3-Social proof.
4-Call to action.
1- When we mention the first P “Promise”:
We are referring to the value proposition offered by the product or service you want to offer your client.
2- In the case of the second P “Paint or Scenario”:
We focus on targeting the pain point, that is, establishing a scenario where your client feels identified with what you write and you get their attention.
3-With the third p “Social proof”:
It is through statistics and verifiable data that your promise is reaffirmed; you can use testimonials with irrefutable proof from people similar to your client.
4-When we talk about the fourth p “Push or Call to Action”:
We refer to the fact that with our words we must get the client to carry out the action we need.
Remember that for this strategy to be successful you must know your client (buyer persona) very well to know what needs that client has and how you can help them. Otherwise, how are you going to get your client to purchase your services and products if you don't know who you're talking to?
At our agency Axiomacero we create Advertising, Digital Marketing, Social Media and SEO Positioning strategies with clear objectives and measurable results. We have not one but many other techniques to achieve more sales, contact our services.
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