Post by nurnobisorker14 on Oct 30, 2024 8:25:42 GMT
There are never too many buyers. Even if your online store is full of them today, this does not mean that this trend will last long. It is important to understand that competitors do not stand still and are constantly developing, the approach to promoting goods is changing, just as marketing itself is changing. Today, only the seller who fights for customers, using all possible methods, remains the winner. In this material, you will learn why an online store is losing customers and how to fix it.
Contents hide
1) TOP reasons for losing clients and how to fix them
1.1) Low quality website
1.2) Problems with service
1.3) Poorly formed prices
1.4) Product quality
1.5) Additional services
2) Conclusion
TOP reasons for losing customers and how to fix them
There are quite a few reasons why a customer might leave an online store without making a purchase. This could be due to a bad website or poor service, or a whole range of other reasons. So, below we will look at the TOP reasons for losing customers and ways to solve them.
Low quality website
The first thing a client sees when searching for your online store on the World Wide Web is a website. There may be problems with it already at the first opening, which may be due to problems with the resource. Let's consider the main problems that arise with the platform:
Bad website design . The main way a person learns about the world is through visual perception. People receive up to 80% of information through their visual organs. When a user enters a platform and immediately notices broken geometry, too bright colors, too small font, they want to leave the site without even starting to search for the product they need. It is safe to say that the buyer has plenty of choice, so bulk email campaigns they are more likely to prefer to use another site rather than try to figure out yours.
Inconvenient interface. Even if the design is good: it is filled with soft colors, has a convenient arrangement of blocks and looks attractive in general, it is not a fact that the user will want to make a purchase in it. The client can go looking for a product, but will stumble upon a huge number of sections, subsections and other elements that will not only confuse him, but also generally discourage him from continuing the purchase. Yes, he can go looking for the "Search" button, but if suddenly it is not there, then your site is doomed to failure.
The platform ranks poorly in search results. This is a very serious problem that requires immediate resolution. For example, your website has a good design and a user-friendly interface, but if the platform is in the last positions in search results, no one will see it. According to research, more than 67% of users pay attention only to the first and second pages of search results. If your platform is not on this list, it will simply not be reached.
Excess of add-ons and widgets. For example, a user enters the platform, and immediately a huge number of windows open in front of him. In each corner there are various elements, from the feedback button to the countdown timer. All this flashes before the eyes and interferes with viewing the main menu blocks. The situation is aggravated by the appearance of additional windows on the entire screen, offering to take part in some kind of promotion. What thoughts come to the client at this moment? It is unlikely that this causes positive emotions in him, most likely he will just want to quickly leave the site and find a more acceptable option.
Slow page loading speed. Slow page loading irritates users and prompts them to leave the site as soon as possible. Even minor delays can cause a client to abandon your services and search for a platform with faster loading.
Increase your sales with Mokka
How to fix the situation?
To prevent any of the problems described above, it is worth paying special attention to the global optimization of the site. Carefully work out the design and menu so that each visitor has the opportunity to find the desired product in a few clicks. Do not overdo it with additional windows, try not to clutter the platform with unnecessary information, know the limit. Put the website on a powerful CMS so that the page loading speed is high. Also pay special attention to optimization, look at competitors and "adjust" your resource to them, try to do everything possible to improve the position in search results.
Problems with service
A significant percentage of customers refuse to buy a product after communicating with a sales manager. It would seem that everything is obvious: such an employee must be polite, calm, patient and friendly, but it is not only the manner of communication that affects the client's perception of the manager. Here is what a platform visitor may not like about sales department employees:
Rude behavior and impudence. If a salesperson works without enthusiasm, is impudent towards a client or is simply rude, he will most likely immediately refuse the purchase and it will not be possible to return it. It is not for nothing that there is a list of the most important rules of communication and etiquette that every manager must know.
Incompetence in various matters. Politeness and goodwill alone will clearly not be enough for successful conversion if the employee has no idea what range of products he sells. And what if he cannot answer even elementary questions from potential clients, will buyers want to continue purchasing the product? The answer is obvious! Every manager is obliged to keep in mind information about the quality of the product, its functionality, cost, etc. A website visitor should not know more than his employee!
Inability to sell. A competent sales employee has a good idea of what techniques should be used to encourage a client to buy. A competent manager will do everything possible to ensure that the client not only buys the necessary product, but also uses additional services, for example, buys a bag or mouse for a laptop, a reel or an additional case for a spinning rod, etc. In addition, a good salesperson will turn an ordinary visitor into a regular customer.
Excessive intrusiveness. No one likes it when someone tries to "palm off" some unnecessary and useless product. And if the store calls several times a day, the client may get angry and leave the platform forever. In such a situation, it is important to control the frequency of sending calls and messages. It is always worth keeping in mind the fact that excessive intrusiveness scares off customers.
Contents hide
1) TOP reasons for losing clients and how to fix them
1.1) Low quality website
1.2) Problems with service
1.3) Poorly formed prices
1.4) Product quality
1.5) Additional services
2) Conclusion
TOP reasons for losing customers and how to fix them
There are quite a few reasons why a customer might leave an online store without making a purchase. This could be due to a bad website or poor service, or a whole range of other reasons. So, below we will look at the TOP reasons for losing customers and ways to solve them.
Low quality website
The first thing a client sees when searching for your online store on the World Wide Web is a website. There may be problems with it already at the first opening, which may be due to problems with the resource. Let's consider the main problems that arise with the platform:
Bad website design . The main way a person learns about the world is through visual perception. People receive up to 80% of information through their visual organs. When a user enters a platform and immediately notices broken geometry, too bright colors, too small font, they want to leave the site without even starting to search for the product they need. It is safe to say that the buyer has plenty of choice, so bulk email campaigns they are more likely to prefer to use another site rather than try to figure out yours.
Inconvenient interface. Even if the design is good: it is filled with soft colors, has a convenient arrangement of blocks and looks attractive in general, it is not a fact that the user will want to make a purchase in it. The client can go looking for a product, but will stumble upon a huge number of sections, subsections and other elements that will not only confuse him, but also generally discourage him from continuing the purchase. Yes, he can go looking for the "Search" button, but if suddenly it is not there, then your site is doomed to failure.
The platform ranks poorly in search results. This is a very serious problem that requires immediate resolution. For example, your website has a good design and a user-friendly interface, but if the platform is in the last positions in search results, no one will see it. According to research, more than 67% of users pay attention only to the first and second pages of search results. If your platform is not on this list, it will simply not be reached.
Excess of add-ons and widgets. For example, a user enters the platform, and immediately a huge number of windows open in front of him. In each corner there are various elements, from the feedback button to the countdown timer. All this flashes before the eyes and interferes with viewing the main menu blocks. The situation is aggravated by the appearance of additional windows on the entire screen, offering to take part in some kind of promotion. What thoughts come to the client at this moment? It is unlikely that this causes positive emotions in him, most likely he will just want to quickly leave the site and find a more acceptable option.
Slow page loading speed. Slow page loading irritates users and prompts them to leave the site as soon as possible. Even minor delays can cause a client to abandon your services and search for a platform with faster loading.
Increase your sales with Mokka
How to fix the situation?
To prevent any of the problems described above, it is worth paying special attention to the global optimization of the site. Carefully work out the design and menu so that each visitor has the opportunity to find the desired product in a few clicks. Do not overdo it with additional windows, try not to clutter the platform with unnecessary information, know the limit. Put the website on a powerful CMS so that the page loading speed is high. Also pay special attention to optimization, look at competitors and "adjust" your resource to them, try to do everything possible to improve the position in search results.
Problems with service
A significant percentage of customers refuse to buy a product after communicating with a sales manager. It would seem that everything is obvious: such an employee must be polite, calm, patient and friendly, but it is not only the manner of communication that affects the client's perception of the manager. Here is what a platform visitor may not like about sales department employees:
Rude behavior and impudence. If a salesperson works without enthusiasm, is impudent towards a client or is simply rude, he will most likely immediately refuse the purchase and it will not be possible to return it. It is not for nothing that there is a list of the most important rules of communication and etiquette that every manager must know.
Incompetence in various matters. Politeness and goodwill alone will clearly not be enough for successful conversion if the employee has no idea what range of products he sells. And what if he cannot answer even elementary questions from potential clients, will buyers want to continue purchasing the product? The answer is obvious! Every manager is obliged to keep in mind information about the quality of the product, its functionality, cost, etc. A website visitor should not know more than his employee!
Inability to sell. A competent sales employee has a good idea of what techniques should be used to encourage a client to buy. A competent manager will do everything possible to ensure that the client not only buys the necessary product, but also uses additional services, for example, buys a bag or mouse for a laptop, a reel or an additional case for a spinning rod, etc. In addition, a good salesperson will turn an ordinary visitor into a regular customer.
Excessive intrusiveness. No one likes it when someone tries to "palm off" some unnecessary and useless product. And if the store calls several times a day, the client may get angry and leave the platform forever. In such a situation, it is important to control the frequency of sending calls and messages. It is always worth keeping in mind the fact that excessive intrusiveness scares off customers.